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1
An Evaluation of the Effectiveness of Drop-off Questionnair..:
Lovelock, Christopher H.
;
Stiff, Ronald
;
Cullwick, David
.
Journal of Marketing Research. 13 (1976) 4 - p. 358-364 , 1976
Link:
https://www.jstor.org/stable/3151018
RT Journal T1
An Evaluation of the Effectiveness of Drop-off Questionnaire Delivery
UL https://suche.suub.uni-bremen.de/peid=jstor-3151018&Exemplar=1&LAN=DE A1 Lovelock, Christopher H. A1 Stiff, Ronald A1 Cullwick, David A1 Kaufman, Ira M. PB American Marketing Association YR 1976 SN 0022-2437 K1 Applied sciences K1 Research methods K1 Survey research K1 Survey methods K1 Questionnaires K1 Survey responses K1 Response rates K1 Business K1 Industry K1 Industrial sectors K1 Service industries K1 Transportation industries K1 Shipping industries K1 Postal services K1 Mail services K1 Behavioral sciences K1 Sociology K1 Human societies K1 Social institutions K1 Households K1 Delivery services K1 Delivery costs K1 Mailings K1 Social research K1 Attitude surveys K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Philosophy K1 Applied philosophy K1 Philosophy of science K1 Scientific method K1 Research variables K1 Research biases K1 Sampling bias K1 Opinion polls JF Journal of Marketing Research VO 13 IS 4 SP 358 OP 364 LK http://dx.doi.org/https://www.jstor.org/stable/3151018 DO https://www.jstor.org/stable/3151018 SF ELIB - SuUB Bremen
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