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1
On the Analysis of Qualitative Data in Marketing Research:
Green, Paul E.
;
Carmone, Frank J.
;
Wachspress, David P.
Journal of Marketing Research. 14 (1977) 1 - p. 52-59 , 1977
Link:
https://www.jstor.org/stable/3151054
RT Journal T1
On the Analysis of Qualitative Data in Marketing Research
UL https://suche.suub.uni-bremen.de/peid=jstor-3151054&Exemplar=1&LAN=DE A1 Green, Paul E. A1 Carmone, Frank J. A1 Wachspress, David P. PB American Marketing Association YR 1977 SN 0022-2437 K1 Applied sciences K1 Research methods K1 Modeling K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Information science K1 Information analysis K1 Data analysis K1 Regression analysis K1 Linear regression K1 Least squares K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Economics K1 Microeconomics K1 Income K1 Income mobility K1 Information management K1 Data management K1 Data types K1 Qualitative data K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Statistical models K1 Parametric models K1 Descriptive statistics K1 Measures of variability K1 Sample size K1 Statistical sampling K1 Sample properties K1 Proportions K1 Income estimates JF Journal of Marketing Research VO 14 IS 1 SP 52 OP 59 LK http://dx.doi.org/https://www.jstor.org/stable/3151054 DO https://www.jstor.org/stable/3151054 SF ELIB - SuUB Bremen
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