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1
Parameter Estimation in Marketing Models in the Presence of..:
Mahajan, Vijay
;
Jain, Arun K.
;
Bergier, Michel
Journal of Marketing Research. 14 (1977) 4 - p. 586-591 , 1977
Link:
https://www.jstor.org/stable/3151206
RT Journal T1
Parameter Estimation in Marketing Models in the Presence of Multicollinearity: An Application of Ridge Regression
UL https://suche.suub.uni-bremen.de/peid=jstor-3151206&Exemplar=1&LAN=DE A1 Mahajan, Vijay A1 Jain, Arun K. A1 Bergier, Michel PB American Marketing Association YR 1977 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Information science K1 Information analysis K1 Data analysis K1 Regression analysis K1 Linear regression K1 Least squares K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Statistical models K1 Parametric models K1 Applied sciences K1 Research methods K1 Modeling K1 Pure mathematics K1 Algebra K1 Coefficients K1 Variable coefficients K1 Behavioral sciences K1 Leisure studies K1 Recreation K1 Hobbies K1 Model making K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Regression coefficients K1 Descriptive statistics K1 Measures of variability K1 Statistical variance JF Journal of Marketing Research VO 14 IS 4 SP 586 OP 591 LK http://dx.doi.org/https://www.jstor.org/stable/3151206 DO https://www.jstor.org/stable/3151206 SF ELIB - SuUB Bremen
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