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Estimating Consumer Preferences for a New Durable Brand in ..:

Adrian B. Ryans
Journal of Marketing Research. 11 (1974) 4 - p. 434-443 , 1974

Link: https://www.jstor.org/stable/3151290

RT Journal
T1 <Title>Estimating Consumer Preferences for a New Durable Brand in an Established Product Class</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-3151290&Exemplar=1&LAN=DE
				
A1 Adrian B. Ryans
PB American Marketing Association
YR 1974
SN 0022-2437
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Branding
K1 Brands
K1 Applied sciences
K1 Research methods
K1 Modeling
K1 Business economics
K1 Commercial production
K1 Production factors
K1 Production output
K1 Goods
K1 Consumer goods
K1 Durable goods
K1 Information science
K1 Information management
K1 Data management
K1 Data visualization
K1 Multidimensional scaling
K1 Behavioral sciences
K1 Behavioral economics
K1 Consumer behavior
K1 Consumer sovereignty
K1 Consumer preferences
K1 Mathematics
K1 Mathematical values
K1 Mathematical variables
K1 Mathematical independent variables
K1 Economics
K1 Microeconomics
K1 Economic utility
K1 Utility functions
K1 Predictive modeling
K1 Social sciences
K1 Communications
K1 Advertising
K1 Advertising campaigns
K1 Consumer advertising
JF Journal of Marketing Research
VO 11
IS 4
SP 434
OP 443
LK http://dx.doi.org/https://www.jstor.org/stable/3151290
DO https://www.jstor.org/stable/3151290
SF ELIB - SuUB Bremen

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