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1 Ergebnisse
1
The Differential Effects of Exercised and Unexercised Power..:
Gaski, John F.
;
Nevin, John R.
Journal of Marketing Research. 22 (1985) 2 - p. 130-142 , 1985
Link:
https://www.jstor.org/stable/3151359
RT Journal T1
The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel
UL https://suche.suub.uni-bremen.de/peid=jstor-3151359&Exemplar=1&LAN=DE A1 Gaski, John F. A1 Nevin, John R. PB American Marketing Association YR 1985 SN 0022-2437 K1 Applied sciences K1 Engineering K1 Energy engineering K1 Energy technology K1 Energy sources K1 Philosophy K1 Applied philosophy K1 Social philosophy K1 Social criticism K1 Critical theory K1 Interactionism K1 Social power K1 Coercive power K1 Business K1 Business operations K1 Commerce K1 Product distribution K1 Distribution channels K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Reward power K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Descriptive statistics K1 Correlations K1 Correlation analysis K1 Correlation coefficients K1 Health sciences K1 Health and wellness K1 Physical health K1 Exercise K1 Research methods K1 Survey research K1 Survey methods K1 Questionnaires K1 Business orders K1 Order quantity JF Journal of Marketing Research VO 22 IS 2 SP 130 OP 142 LK http://dx.doi.org/https://www.jstor.org/stable/3151359 DO https://www.jstor.org/stable/3151359 SF ELIB - SuUB Bremen
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