I agree that this site is using cookies. You can find further informations
here
.
X
Login
Merkliste (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
zur Desktop-Version
Toggle navigation
Merkliste
1 Ergebnisse
1
Evaluation and Use of Marketing Research by Decision Makers..:
Lee, Hanjoon
;
Acito, Frank
;
Day, Ralph L.
Journal of Marketing Research. 24 (1987) 2 - p. 187-196 , 1987
Link:
https://www.jstor.org/stable/3151508
RT Journal T1
Evaluation and Use of Marketing Research by Decision Makers: A Behavioral Simulation
UL https://suche.suub.uni-bremen.de/peid=jstor-3151508&Exemplar=1&LAN=DE A1 Lee, Hanjoon A1 Acito, Frank A1 Day, Ralph L. PB American Marketing Association YR 1987 SN 0022-2437 K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Applied sciences K1 Research methods K1 Research design K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Descriptive statistics K1 Measures of variability K1 Sample size K1 Economics K1 Macroeconomics K1 Aggregate economy K1 Market economics K1 Market research K1 Information science K1 Information management K1 Information use K1 Statistical sampling K1 Sampling methods K1 Survey sampling K1 Interviews K1 Depth interviews K1 Observational research JF Journal of Marketing Research VO 24 IS 2 SP 187 OP 196 LK http://dx.doi.org/https://www.jstor.org/stable/3151508 DO https://www.jstor.org/stable/3151508 SF ELIB - SuUB Bremen
Export
RefWorks (nur Desktop-Version!)
Flow
(Zuerst in
Flow
einloggen, dann importieren)