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1
The Threats to Marketing Research: An Empirical Reappraisal:
McDaniel, Stephen W.
;
Verille, Perry
;
Madden, Charles S.
Journal of Marketing Research. 22 (1985) 1 - p. 74-80 , 1985
Link:
https://www.jstor.org/stable/3151552
RT Journal T1
The Threats to Marketing Research: An Empirical Reappraisal
UL https://suche.suub.uni-bremen.de/peid=jstor-3151552&Exemplar=1&LAN=DE A1 McDaniel, Stephen W. A1 Verille, Perry A1 Madden, Charles S. PB American Marketing Association YR 1985 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Political science K1 Politics K1 Political processes K1 Political elections K1 Election forecasting K1 Polls K1 Applied sciences K1 Research methods K1 Survey research K1 Behavioral sciences K1 Sociology K1 Social research K1 Attitude surveys K1 Business information K1 Consumer research K1 Consumer surveys K1 Behavioral economics K1 Consumer behavior K1 Buying behavior K1 Shopping K1 Industry K1 Industrial sectors K1 Knowledge industries K1 Research industry K1 Technology K1 Communications technology K1 Telecommunications equipment K1 Telephones K1 Interviews K1 Telephone interviews JF Journal of Marketing Research VO 22 IS 1 SP 74 OP 80 LK http://dx.doi.org/https://www.jstor.org/stable/3151552 DO https://www.jstor.org/stable/3151552 SF ELIB - SuUB Bremen
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