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1 Ergebnisse
1
Assessing the Predictive Accuracy of Two Utility-Based Theo..:
Eliashberg, Jehoshua
;
LaTour, Stephen A.
;
Rangaswamy, Arvind
.
Journal of Marketing Research. 23 (1986) 2 - p. 101-110 , 1986
Link:
https://www.jstor.org/stable/3151657
RT Journal T1
Assessing the Predictive Accuracy of Two Utility-Based Theories in a Marketing Channel Negotiation Context
UL https://suche.suub.uni-bremen.de/peid=jstor-3151657&Exemplar=1&LAN=DE A1 Eliashberg, Jehoshua A1 LaTour, Stephen A. A1 Rangaswamy, Arvind A1 Stern, Louis W. PB American Marketing Association YR 1986 SN 0022-2437 K1 Applied sciences K1 Research methods K1 Modeling K1 Economics K1 Microeconomics K1 Economic utility K1 Utility functions K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Decision theory K1 Business K1 Business operations K1 Commerce K1 Product distribution K1 Distribution channels K1 Law K1 Civil law K1 Property law K1 Intellectual property law K1 Industrial property K1 Utility models K1 Mathematics K1 Applied mathematics K1 Game theory K1 Bargaining theory K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Predictive modeling K1 Social psychology K1 Interpersonal relations K1 Dyadic relations JF Journal of Marketing Research VO 23 IS 2 SP 101 OP 110 LK http://dx.doi.org/https://www.jstor.org/stable/3151657 DO https://www.jstor.org/stable/3151657 SF ELIB - SuUB Bremen
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