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1
Using the Theory of Signal Detection to Improve Ad Recognit..:
Singh, Surendra N.
;
Churchill, Jr., Gilbert A.
Journal of Marketing Research. 23 (1986) 4 - p. 327-336 , 1986
Link:
https://www.jstor.org/stable/3151808
RT Journal T1
Using the Theory of Signal Detection to Improve Ad Recognition Testing
UL https://suche.suub.uni-bremen.de/peid=jstor-3151808&Exemplar=1&LAN=DE A1 Singh, Surendra N. A1 Churchill, Jr., Gilbert A. PB American Marketing Association YR 1986 SN 0022-2437 K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Memory K1 Applied sciences K1 Engineering K1 Electrical engineering K1 Signal processing K1 Signal detection K1 Technology K1 Safety devices K1 Warning systems K1 Alarms K1 False alarms K1 Experimental psychology K1 Psychophysics K1 Signal detection theory K1 Philosophy K1 Applied philosophy K1 Philosophy of science K1 Scientific method K1 Research variables K1 Research biases K1 Response bias K1 Declarative memory K1 Recognition memory K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Advertising campaigns K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Communications media K1 Print media K1 Serial publications K1 Periodicals K1 Magazines JF Journal of Marketing Research VO 23 IS 4 SP 327 OP 336 LK http://dx.doi.org/https://www.jstor.org/stable/3151808 DO https://www.jstor.org/stable/3151808 SF ELIB - SuUB Bremen
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