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Consumers' Perceptions of the Assortment Offered in a Groce..:
Broniarczyk, Susan M.
;
Hoyer, Wayne D.
;
McAlister, Leigh
Journal of Marketing Research. 35 (1998) 2 - p. 166-176 , 1998
Link:
https://www.jstor.org/stable/3151845
RT Journal T1
Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction
UL https://suche.suub.uni-bremen.de/peid=jstor-3151845&Exemplar=1&LAN=DE A1 Broniarczyk, Susan M. A1 Hoyer, Wayne D. A1 McAlister, Leigh PB American Marketing Association YR 1998 SN 0022-2437 K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer choice K1 Store choice K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Psychology K1 Cognitive psychology K1 Perception K1 Spatial perception K1 Psychometrics K1 Cognitive tests K1 Perception tests K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Applied sciences K1 Engineering K1 Transportation K1 Travel K1 Trip purposes K1 Shopping trips K1 Branding K1 Brands K1 Industry K1 Industrial sectors K1 Service industries K1 Retail industries K1 Applied psychology K1 Consumer psychology K1 Business economics K1 Commercial production K1 Production engineering K1 Industrial production K1 Industrial efficiency JF Journal of Marketing Research VO 35 IS 2 SP 166 OP 176 LK http://dx.doi.org/https://www.jstor.org/stable/3151845 DO https://www.jstor.org/stable/3151845 SF ELIB - SuUB Bremen
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