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1 Ergebnisse
1
How T.V. Advertising Works: A Meta-Analysis of 389 Real Wor..:
Lodish, Leonard M.
;
Abraham, Magid
;
Kalmenson, Stuart
...
Journal of Marketing Research. 32 (1995) 2 - p. 125-139 , 1995
Link:
https://www.jstor.org/stable/3152042
RT Journal T1
How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments
UL https://suche.suub.uni-bremen.de/peid=jstor-3152042&Exemplar=1&LAN=DE A1 Lodish, Leonard M. A1 Abraham, Magid A1 Kalmenson, Stuart A1 Livelsberger, Jeanne A1 Lubetkin, Beth A1 Richardson, Bruce A1 Stevens, Mary Ellen PB American Marketing Association YR 1995 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Social sciences K1 Communications K1 Rhetoric K1 Discourse K1 Argumentation K1 Persuasion K1 Advertising K1 Advertising media K1 Advertising research K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial analysis K1 Advertising to sales ratios K1 Advertising campaigns K1 Commercials K1 Television commercials K1 Marketing strategies K1 Direct marketing K1 Coupons K1 Business operations K1 Sales operations K1 Sales strategies JF Journal of Marketing Research VO 32 IS 2 SP 125 OP 139 LK http://dx.doi.org/https://www.jstor.org/stable/3152042 DO https://www.jstor.org/stable/3152042 SF ELIB - SuUB Bremen
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