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1 Ergebnisse
1
Editorial: Issues and Opportunities in New Product Developm..:
Wind, Jerry
;
Mahajan, Vijay
Journal of Marketing Research. 34 (1997) 1 - p. 1-12 , 1997
Link:
https://www.jstor.org/stable/3152060
RT Journal T1
Editorial: Issues and Opportunities in New Product Development: An Introduction to the Special Issue
UL https://suche.suub.uni-bremen.de/peid=jstor-3152060&Exemplar=1&LAN=DE A1 Wind, Jerry A1 Mahajan, Vijay PB American Marketing Association YR 1997 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Applied sciences K1 Research methods K1 Research design K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Modeling K1 Business engineering K1 Business innovation K1 Product innovation K1 Research and development K1 Product development K1 Business information K1 Consumer research K1 Education K1 Formal education K1 Pedagogy K1 Educational methods K1 Educational innovation K1 Arts K1 Applied arts K1 Design K1 Product design JF Journal of Marketing Research VO 34 IS 1 SP 1 OP 12 LK http://dx.doi.org/https://www.jstor.org/stable/3152060 DO https://www.jstor.org/stable/3152060 SF ELIB - SuUB Bremen
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