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1 Ergebnisse
1
Joint Segmentation on Distinct Interdependent Bases with Ca..:
Ramaswamy, Venkatram
;
Chatterjee, Rabikar
;
Cohen, Steven H.
Journal of Marketing Research. 33 (1996) 3 - p. 337-350 , 1996
Link:
https://www.jstor.org/stable/3152130
RT Journal T1
Joint Segmentation on Distinct Interdependent Bases with Categorical Data
UL https://suche.suub.uni-bremen.de/peid=jstor-3152130&Exemplar=1&LAN=DE A1 Ramaswamy, Venkatram A1 Chatterjee, Rabikar A1 Cohen, Steven H. PB American Marketing Association YR 1996 SN 0022-2437 K1 Applied sciences K1 Research methods K1 Modeling K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Economics K1 Economic disciplines K1 Financial economics K1 Banking K1 Banking services K1 Branding K1 Brands K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Mathematics K1 Applied mathematics K1 Analytics K1 Analytical estimating K1 Statistics K1 Applied statistics K1 Statistical models K1 Parametric models K1 Finance K1 Financial investments K1 Investors K1 Marketing strategies K1 Behavioral sciences K1 Sociology K1 Human societies K1 Social institutions K1 Families K1 Parenting K1 Empty nest syndrome JF Journal of Marketing Research VO 33 IS 3 SP 337 OP 350 LK http://dx.doi.org/https://www.jstor.org/stable/3152130 DO https://www.jstor.org/stable/3152130 SF ELIB - SuUB Bremen
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