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To Extend or Not to Extend: Success Determinants of Line Ex..:
Reddy, Srinivas K.
;
Holak, Susan L.
;
Bhat, Subodh
Journal of Marketing Research. 31 (1994) 2 - p. 243-262 , 1994
Link:
https://www.jstor.org/stable/3152197
RT Journal T1
To Extend or Not to Extend: Success Determinants of Line Extensions
UL https://suche.suub.uni-bremen.de/peid=jstor-3152197&Exemplar=1&LAN=DE A1 Reddy, Srinivas K. A1 Holak, Susan L. A1 Bhat, Subodh PB American Marketing Association YR 1994 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Economics K1 Macroeconomics K1 Aggregate economy K1 Market economics K1 Market share K1 Business economics K1 Commercial production K1 Production factors K1 Production output K1 Product lines K1 Biological sciences K1 Agriculture K1 Agricultural products K1 Plant products K1 Tobacco products K1 Cigarettes K1 Industry K1 Industrial sectors K1 Manufacturing industries K1 Consumer goods industries K1 Tobacco industry K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Semiotics K1 Symbols K1 Symbolism K1 Accountancy K1 Financial accounting K1 Business expenses K1 Business expenditures K1 Advertising expenditures JF Journal of Marketing Research VO 31 IS 2 SP 243 OP 262 LK http://dx.doi.org/https://www.jstor.org/stable/3152197 DO https://www.jstor.org/stable/3152197 SF ELIB - SuUB Bremen
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