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1 Ergebnisse
1
Consumer Price and Promotion Expectations: An Experimental ..:
Kalwani, Manohar U.
;
Yim, Chi Kin
Journal of Marketing Research. 29 (1992) 1 - p. 90-100 , 1992
Link:
https://www.jstor.org/stable/3172495
RT Journal T1
Consumer Price and Promotion Expectations: An Experimental Study
UL https://suche.suub.uni-bremen.de/peid=jstor-3172495&Exemplar=1&LAN=DE A1 Kalwani, Manohar U. A1 Yim, Chi Kin PB American Marketing Association YR 1992 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer choice K1 Product choice K1 Business operations K1 Commerce K1 Pricing K1 Price changes K1 Price cuts K1 Discounts K1 Prices K1 Consumer prices K1 Retail prices K1 Market prices K1 Business information K1 Consumer research K1 Anthropology K1 Ethnology K1 Ethnography K1 Asian studies K1 Asian history K1 Western Asian history K1 Sumer K1 Economics K1 Economic research K1 Economic expectations JF Journal of Marketing Research VO 29 IS 1 SP 90 OP 100 LK http://dx.doi.org/https://www.jstor.org/stable/3172495 DO https://www.jstor.org/stable/3172495 SF ELIB - SuUB Bremen
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