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1 Ergebnisse
1
The Evaluative Consequences of Experiencing Unexpected Favo..:
Howard, Daniel J.
;
Barry, Thomas E.
Journal of Marketing Research. 27 (1990) 1 - p. 51-60 , 1990
Link:
https://www.jstor.org/stable/3172550
RT Journal T1
The Evaluative Consequences of Experiencing Unexpected Favorable Events
UL https://suche.suub.uni-bremen.de/peid=jstor-3172550&Exemplar=1&LAN=DE A1 Howard, Daniel J. A1 Barry, Thomas E. PB American Marketing Association YR 1990 SN 0022-2437 K1 Behavioral sciences K1 Leisure studies K1 Recreation K1 Games K1 Gambling K1 Lotteries K1 Sweepstakes K1 Arts K1 Visual arts K1 Plastic arts K1 Sculpture K1 Sculpture in the round K1 Statues K1 Business K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Consumer prices K1 Retail prices K1 Economics K1 Macroeconomics K1 Aggregate economy K1 Supply and demand K1 Supply K1 Scarcity K1 Business economics K1 Commercial production K1 Production factors K1 Production output K1 Commodities K1 Social sciences K1 Communications K1 Rhetoric K1 Discourse K1 Argumentation K1 Persuasion K1 Applied sciences K1 Research methods K1 Modeling K1 Anthropology K1 Ethnology K1 Ethnography K1 Asian studies K1 Asian history K1 Western Asian history K1 Sumer K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Psychology K1 Social psychology JF Journal of Marketing Research VO 27 IS 1 SP 51 OP 60 LK http://dx.doi.org/https://www.jstor.org/stable/3172550 DO https://www.jstor.org/stable/3172550 SF ELIB - SuUB Bremen
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