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1
A Price Expectations Model of Customer Brand Choice:
Kalwani, Manohar U.
;
Yim, Chi Kin
;
Rinne, Heikki J.
.
Journal of Marketing Research. 27 (1990) 3 - p. 251-262 , 1990
Link:
https://www.jstor.org/stable/3172584
RT Journal T1
A Price Expectations Model of Customer Brand Choice
UL https://suche.suub.uni-bremen.de/peid=jstor-3172584&Exemplar=1&LAN=DE A1 Kalwani, Manohar U. A1 Yim, Chi Kin A1 Rinne, Heikki J. A1 Sugita, Yoshi PB American Marketing Association YR 1990 SN 0022-2437 K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Business K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Consumer prices K1 Retail prices K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Market prices K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer choice K1 Product choice K1 Marketing strategies K1 Sales promotions K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Brand loyalty K1 Economics K1 Economic research K1 Economic expectations K1 Economic disciplines K1 Applied economics K1 Economic modeling K1 Economic models JF Journal of Marketing Research VO 27 IS 3 SP 251 OP 262 LK http://dx.doi.org/https://www.jstor.org/stable/3172584 DO https://www.jstor.org/stable/3172584 SF ELIB - SuUB Bremen
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