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1 Ergebnisse
1
Electronic Information Systems for Consumers: An Evaluation..:
Widing II, Robert E.
;
Talarzyk, W. Wayne
Journal of Marketing Research. 30 (1993) 2 - p. 125-141 , 1993
Link:
https://www.jstor.org/stable/3172823
RT Journal T1
Electronic Information Systems for Consumers: An Evaluation of Computer-Assisted Formats in Multiple Decision Environments
UL https://suche.suub.uni-bremen.de/peid=jstor-3172823&Exemplar=1&LAN=DE A1 Widing II, Robert E. A1 Talarzyk, W. Wayne PB American Marketing Association YR 1993 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Economics K1 Economic disciplines K1 Consumer economics K1 Consumer advocacy K1 Consumer information K1 Applied sciences K1 Computer science K1 Computer engineering K1 Computer software K1 Software applications K1 Information storage and retrieval systems K1 Decision support systems K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Descriptive statistics K1 Central tendencies K1 Weighted averages K1 Research methods K1 Modeling K1 Information science K1 Information analysis K1 Data analysis K1 Regression analysis K1 Linear regression K1 Linear models K1 Behavioral sciences K1 Anthropology K1 Ethnology K1 Ethnography K1 Asian studies K1 Asian history K1 Western Asian history K1 Sumer K1 Survey research K1 Survey methods K1 Questionnaires JF Journal of Marketing Research VO 30 IS 2 SP 125 OP 141 LK http://dx.doi.org/https://www.jstor.org/stable/3172823 DO https://www.jstor.org/stable/3172823 SF ELIB - SuUB Bremen
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