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1 Ergebnisse
1
A Structural Equations Analysis of the Impact of Price Prom..:
Walters, Rockney G.
;
MacKenzie, Scott B.
Journal of Marketing Research. 25 (1988) 1 - p. 51-63 , 1988
Link:
https://www.jstor.org/stable/3172924
RT Journal T1
A Structural Equations Analysis of the Impact of Price Promotions on Store Performance
UL https://suche.suub.uni-bremen.de/peid=jstor-3172924&Exemplar=1&LAN=DE A1 Walters, Rockney G. A1 MacKenzie, Scott B. PB American Marketing Association YR 1988 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Marketing strategies K1 Sales promotions K1 Loss leaders K1 Direct marketing K1 Coupons K1 Applied sciences K1 Engineering K1 Transportation K1 Traffic K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Business operations K1 Commerce K1 Trade K1 Retail trade K1 Business engineering K1 Corporate planning K1 Business models K1 Direct sales K1 Pricing K1 Prices K1 Market prices K1 Food science K1 Foodstuffs K1 Food K1 Beverages K1 Non alcoholic beverages K1 Carbonated beverages K1 Soft drinks JF Journal of Marketing Research VO 25 IS 1 SP 51 OP 63 LK http://dx.doi.org/https://www.jstor.org/stable/3172924 DO https://www.jstor.org/stable/3172924 SF ELIB - SuUB Bremen
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