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1 Ergebnisse
1
Effectiveness of Trade Promotions: Analyzing the Determinan..:
Kumar, Nanda
;
Rajiv, Surendra
;
Jeuland, Abel
Marketing Science. 20 (2001) 4 - p. 382-404 , 2001
Link:
https://www.jstor.org/stable/3181626
RT Journal T1
Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through
UL https://suche.suub.uni-bremen.de/peid=jstor-3181626&Exemplar=1&LAN=DE A1 Kumar, Nanda A1 Rajiv, Surendra A1 Jeuland, Abel PB Institute for Operations Research and the Management Sciences YR 2001 SN 0732-2399 SN 1526-548X K1 Trade Promotion K1 Price Uncertainty K1 Customer Search K1 Retail Pass Through K1 Channel Coordination K1 Semiseparating Sequential Equilibrium K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Business K1 Business operations K1 Commerce K1 Trade K1 Retail trade K1 Economics K1 Economic policy K1 Trade policy K1 Trade promotion K1 Behavioral sciences K1 Human behavior K1 Opportunistic behavior K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Communications K1 Advertising K1 Advertising campaigns K1 Trade advertising K1 Economic disciplines K1 Financial economics K1 Financial market structures K1 Economic competition K1 Pricing K1 Prices K1 Market prices K1 Macroeconomics K1 Aggregate economy K1 Market economics K1 Market equilibrium K1 Consumer equilibrium JF Marketing Science VO 20 IS 4 SP 382 OP 404 LK http://dx.doi.org/https://www.jstor.org/stable/3181626 DO https://www.jstor.org/stable/3181626 SF ELIB - SuUB Bremen
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