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1 Ergebnisse
1
Brand Origin Recognition Accuracy: Its Antecedents and Cons..:
Samiee, Saeed
;
Shimp, Terence A.
;
Sharma, Subhash
Journal of International Business Studies. 36 (2005) 4 - p. 379-397 , 2005
Link:
https://www.jstor.org/stable/3875299
RT Journal T1
Brand Origin Recognition Accuracy: Its Antecedents and Consumers' Cognitive Limitations
UL https://suche.suub.uni-bremen.de/peid=jstor-3875299&Exemplar=1&LAN=DE A1 Samiee, Saeed A1 Shimp, Terence A. A1 Sharma, Subhash PB Palgrave Macmillan Journals YR 2005 SN 0047-2506 SN 1478-6990 K1 Brand Origin Knowledge K1 Country K1 Language K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Economics K1 Economic disciplines K1 Socioeconomics K1 Socioeconomic status K1 Business information K1 Consumer research K1 Applied sciences K1 Research methods K1 Survey research K1 Survey methods K1 Questionnaires K1 Brand identification K1 Brand image K1 Marketing strategies K1 Behavioral sciences K1 Anthropology K1 Ethnology K1 Ethnography K1 Asian studies K1 Asian history K1 Western Asian history K1 Sumer K1 Applied anthropology K1 Cultural anthropology K1 Cultural studies K1 Cultural psychology K1 Ethnocentrism K1 Social sciences K1 Communications K1 Advertising K1 Advertising research JF Journal of International Business Studies VO 36 IS 4 SP 379 OP 397 LK http://dx.doi.org/https://www.jstor.org/stable/3875299 DO https://www.jstor.org/stable/3875299 SF ELIB - SuUB Bremen
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