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The Effect of Cultural Orientation on Consumer Responses to..:
Kramer, Thomas
;
Spolter-Weisfeld, Suri
;
Thakkar, Maneesh
Marketing Science. 26 (2007) 2 - p. 246-258 , 2007
Link:
https://www.jstor.org/stable/40057052
RT Journal T1
The Effect of Cultural Orientation on Consumer Responses to Personalization
UL https://suche.suub.uni-bremen.de/peid=jstor-40057052&Exemplar=1&LAN=DE A1 Kramer, Thomas A1 Spolter-Weisfeld, Suri A1 Thakkar, Maneesh PB Institute for Operations Research and the Management Sciences (INFORMS) YR 2007 SN 0732-2399 SN 1526-548X K1 personalization K1 personal recommendations K1 culture K1 Social sciences K1 Communications K1 Communicative content K1 Recommendations K1 Applied sciences K1 Engineering K1 Telecommunications K1 Wireless telecommunications K1 Mobile communications K1 Cell phones K1 Civil engineering K1 Construction engineering K1 Building construction K1 Building customization K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Arts K1 Applied arts K1 Decorative arts K1 Furniture K1 Beds K1 Bedding K1 Bed mattresses K1 Behavioral sciences K1 Anthropology K1 Ethnology K1 Ethnic groups K1 White people K1 Ethnicity K1 Political science K1 Political philosophy K1 Political ideologies K1 Individualism K1 Branding K1 Brands K1 Government K1 Political systems K1 Collectivism JF Marketing Science VO 26 IS 2 SP 246 OP 258 LK http://dx.doi.org/https://www.jstor.org/stable/40057052 DO https://www.jstor.org/stable/40057052 SF ELIB - SuUB Bremen
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