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1 Ergebnisse
1
Managing Channel Profits:
Jeuland, Abel P.
;
Shugan, Steven M.
Marketing Science. 27 (2008) 1 - p. 49-51 , 2008
Link:
https://www.jstor.org/stable/40057244
RT Journal T1
Managing Channel Profits
UL https://suche.suub.uni-bremen.de/peid=jstor-40057244&Exemplar=1&LAN=DE A1 Jeuland, Abel P. A1 Shugan, Steven M. PB Institute for Operations Research and the Management Sciences (INFORMS) YR 2008 SN 0732-2399 SN 1526-548X K1 coordination K1 cost sharing K1 revenue sharing K1 distribution channels K1 supply chain management K1 pricing K1 channel strategy K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Economics K1 Macroeconomics K1 Aggregate economy K1 Supply and demand K1 Supply K1 Supply chain management K1 Channel coordination K1 Business operations K1 Commerce K1 Product distribution K1 Distribution channels K1 Economic disciplines K1 Information economics K1 Information economy K1 Economic coordination mechanisms K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Pricing K1 Prices K1 Market prices K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Price changes K1 Price cuts K1 Discounts K1 Quantity discounts K1 Applied sciences K1 Research methods K1 Research studies JF Marketing Science VO 27 IS 1 SP 49 OP 51 LK http://dx.doi.org/https://www.jstor.org/stable/40057244 DO https://www.jstor.org/stable/40057244 SF ELIB - SuUB Bremen
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