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1 Ergebnisse
1
The Relationship between the Marketing Mix and Share of Cat..:
Bhattacharya, C. B.
;
Fader, Peter S.
;
Lodish, Leonard M.
.
Marketing Letters. 7 (1996) 1 - p. 5-18 , 1996
Link:
https://www.jstor.org/stable/40216389
RT Journal T1
The Relationship between the Marketing Mix and Share of Category Requirements
UL https://suche.suub.uni-bremen.de/peid=jstor-40216389&Exemplar=1&LAN=DE A1 Bhattacharya, C. B. A1 Fader, Peter S. A1 Lodish, Leonard M. A1 Desarbo, Wayne S. PB Kluwer Academic Publishers YR 1996 SN 0923-0645 SN 1573-059X K1 brand loyalty K1 marketing mix K1 share of category requirements K1 scanner data K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Marketing mix K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Brand loyalty K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Average prices K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer choice K1 Product choice K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Price changes K1 Price cuts K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Market prices JF Marketing Letters VO 7 IS 1 SP 5 OP 18 LK http://dx.doi.org/https://www.jstor.org/stable/40216389 DO https://www.jstor.org/stable/40216389 SF ELIB - SuUB Bremen
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