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1 Ergebnisse
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An Empirical Analysis of Follower Entry Timing Decisions:
Vakratsas, Demetrios
;
Rao, Ram C.
;
Kalyanaram, Gurumurthy
Marketing Letters. 14 (2003) 3 - p. 203-216 , 2003
Link:
https://www.jstor.org/stable/40216499
RT Journal T1
An Empirical Analysis of Follower Entry Timing Decisions
UL https://suche.suub.uni-bremen.de/peid=jstor-40216499&Exemplar=1&LAN=DE A1 Vakratsas, Demetrios A1 Rao, Ram C. A1 Kalyanaram, Gurumurthy PB Kluwer Academic Publishers YR 2003 SN 0923-0645 SN 1573-059X K1 pioneering K1 followers K1 strategy K1 entry timing K1 Economics K1 Macroeconomics K1 Aggregate economy K1 Market economics K1 Market share K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Information science K1 Data products K1 Databases K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer preferences K1 Health sciences K1 Medical sciences K1 Pharmaceutics K1 Pharmaceutical preparations K1 Medications K1 Nonprescription drugs K1 Industry K1 Industrial sectors K1 Manufacturing industries K1 Food industries K1 Economic disciplines K1 Financial economics K1 Financial markets K1 Market mechanisms K1 Market entry K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Business engineering K1 Corporate planning K1 Corporate strategies K1 First mover advantage JF Marketing Letters VO 14 IS 3 SP 203 OP 216 LK http://dx.doi.org/https://www.jstor.org/stable/40216499 DO https://www.jstor.org/stable/40216499 SF ELIB - SuUB Bremen
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