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Product Ownership as a Moderator of Self-Congruity Effects:
Barone, Michael J.
;
Shimp, Terence A.
;
Sprott, David E.
Marketing Letters. 10 (1999) 1 - p. 75-85 , 1999
Link:
https://www.jstor.org/stable/40216521
RT Journal T1
Product Ownership as a Moderator of Self-Congruity Effects
UL https://suche.suub.uni-bremen.de/peid=jstor-40216521&Exemplar=1&LAN=DE A1 Barone, Michael J. A1 Shimp, Terence A. A1 Sprott, David E. PB Kluwer Academic Publishers YR 1999 SN 0923-0645 SN 1573-059X K1 Ownership K1 self-concept K1 self-congruity effects K1 evaluative judgments K1 moderator effects K1 Behavioral sciences K1 Psychology K1 Personality psychology K1 Personality K1 Self K1 Self concept K1 Self image K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Behavioral economics K1 Consumer behavior K1 Branding K1 Brands K1 Philosophy K1 Metaphysics K1 Ontology K1 Philosophy of self K1 Self schema K1 Business information K1 Consumer research K1 Applied psychology K1 Consumer psychology K1 Consumer motivation K1 Body image JF Marketing Letters VO 10 IS 1 SP 75 OP 85 LK http://dx.doi.org/https://www.jstor.org/stable/40216521 DO https://www.jstor.org/stable/40216521 SF ELIB - SuUB Bremen
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