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1 Ergebnisse
1
Market Segmentation Research: Beyond within and across Grou..:
Allenby, Greg
;
Fennell, Geraldine
;
Bemmaor, Albert
...
Marketing Letters. 13 (2002) 3 - p. 233-243 , 2002
Link:
https://www.jstor.org/stable/40216637
RT Journal T1
Market Segmentation Research: Beyond within and across Group Differences
UL https://suche.suub.uni-bremen.de/peid=jstor-40216637&Exemplar=1&LAN=DE A1 Allenby, Greg A1 Fennell, Geraldine A1 Bemmaor, Albert A1 Bhargava, Vijay A1 Christen, Francois A1 Dawley, Jackie A1 Dickson, Peter A1 Edwards, Yancy A1 Garratt, Mark A1 Ginter, Jim A1 Sawyer, Alan A1 Staelin, Rick A1 Yang, Sha PB Kluwer Academic Publishers YR 2002 SN 0923-0645 SN 1573-059X K1 market segmentation K1 market definition K1 motivation K1 occasion for action K1 Economics K1 Macroeconomics K1 Aggregate economy K1 Market economics K1 Market segmentation K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Economic disciplines K1 Financial economics K1 Financial markets K1 Market conditions K1 Behavioral sciences K1 Psychology K1 Personality psychology K1 Motivation K1 Motivation research K1 Applied psychology K1 Consumer psychology K1 Consumer motivation K1 Behavioral economics K1 Consumer behavior K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers JF Marketing Letters VO 13 IS 3 SP 233 OP 243 LK http://dx.doi.org/https://www.jstor.org/stable/40216637 DO https://www.jstor.org/stable/40216637 SF ELIB - SuUB Bremen
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