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Das Schwächebild der Werbeerfolgskontrolle:
Schnutenhaus, Otto R.
Management International. 1 (1961) 4 - p. 105-111 , 1961
Link:
https://www.jstor.org/stable/40225227
RT Journal T1 <Title>Das Schwächebild der Werbeerfolgskontrolle</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-40225227&Exemplar=1&LAN=DE A1 Schnutenhaus, Otto R. PB Betriebswirtschaftlicher Verlag Gabler YR 1961 SN 0942-8771 JF Management International VO 1 IS 4 SP 105 OP 111 LK http://dx.doi.org/https://www.jstor.org/stable/40225227 DO https://www.jstor.org/stable/40225227 SF ELIB - SuUB Bremen
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