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Methoden der Marketing-Analyse: Eine dreidimensionale Bewer..:
Kramer, H. E.
Management International Review. 12 (1972) 4/5 - p. 36-38 , 1972
Link:
https://www.jstor.org/stable/40226404
RT Journal T1 <Title>Methoden der Marketing-Analyse: Eine dreidimensionale Bewertungsskala</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-40226404&Exemplar=1&LAN=DE A1 Kramer, H. E. PB Betriebswirtschaftlicher Verlag Gabler YR 1972 SN 0025-181X JF Management International Review VO 12 IS 4/5 SP 36 OP 38 LK http://dx.doi.org/https://www.jstor.org/stable/40226404 DO https://www.jstor.org/stable/40226404 SF ELIB - SuUB Bremen
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