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Defining and Managing Reputational Capital in Global Market:

Suh, Taewon ; Amine, Lyn S.
Journal of Marketing Theory and Practice. 15 (2007) 3 - p. 205-217 , 2007

Link: https://www.jstor.org/stable/40470294

RT Journal
T1 <Title>Defining and Managing Reputational Capital in Global Markets</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-40470294&Exemplar=1&LAN=DE
				
A1 Suh, Taewon
A1 Amine, Lyn S.
PB M.E. Sharpe, Inc.
YR 2007
SN 1069-6679
K1 Business
K1 Business structures
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Public relations
K1 Public image management
K1 Corporate identity
K1 Corporate image
K1 Business management
K1 Business engineering
K1 Corporate planning
K1 Corporate strategies
K1 Industry
K1 Industrial sectors
K1 Manufacturing industries
K1 Consumer goods industries
K1 Corporate reputation
K1 Economics
K1 Economic disciplines
K1 Labor economics
K1 Employment
K1 Occupations
K1 Businesspeople
K1 Business executives
K1 Chief executive officers
K1 Capital management
JF Journal of Marketing Theory and Practice
VO 15
IS 3
SP 205
OP 217
LK http://dx.doi.org/https://www.jstor.org/stable/40470294
DO https://www.jstor.org/stable/40470294
SF ELIB - SuUB Bremen

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