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Encouraging Existing Customers to Switch to Self-Service Te..:

Curran, James M. ; Meuter, Matthew L.
Journal of Marketing Theory and Practice. 15 (2007) 4 - p. 283-298 , 2007

Link: https://www.jstor.org/stable/40470306

RT Journal
T1 <Title>Encouraging Existing Customers to Switch to Self-Service Technologies: Put a Little Fun in Their Lives</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-40470306&Exemplar=1&LAN=DE
				
A1 Curran, James M.
A1 Meuter, Matthew L.
PB M.E. Sharpe, Inc.
YR 2007
SN 1069-6679
K1 Economics
K1 Economic disciplines
K1 Financial economics
K1 Banking
K1 Banking services
K1 Internet banking
K1 Telephone banking
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Applied sciences
K1 Research methods
K1 Modeling
K1 Behavior modeling
K1 Social sciences
K1 Population studies
K1 Human populations
K1 Persons
K1 Consumers
K1 Customers
K1 Technology
K1 Behavioral sciences
K1 Human behavior
K1 Social behavior
K1 Social interaction
K1 Social acceptance
K1 Psychology
K1 Applied psychology
K1 Consumer psychology
K1 Consumer attitudes
K1 Bank automation
K1 ATMs
JF Journal of Marketing Theory and Practice
VO 15
IS 4
SP 283
OP 298
LK http://dx.doi.org/https://www.jstor.org/stable/40470306
DO https://www.jstor.org/stable/40470306
SF ELIB - SuUB Bremen

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