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Who Wants to Go First? Order Effects within a Series of Com..:

Wagner, Judy A. ; Klein, Noreen M.
The Journal of Personal Selling and Sales Management. 27 (2007) 3 - p. 259-276 , 2007

Link: https://www.jstor.org/stable/40472123

RT Journal
T1 <Title>Who Wants to Go First? Order Effects within a Series of Competitive Sales Presentations</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-40472123&Exemplar=1&LAN=DE
				
A1 Wagner, Judy A.
A1 Klein, Noreen M.
PB M. E. Sharpe
YR 2007
SN 0885-3134
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Marketing management
K1 Marketing functions
K1 Sales presentations
K1 Business operations
K1 Commerce
K1 Business orders
K1 Business economics
K1 Commercial production
K1 Productivity
K1 Behavioral sciences
K1 Psychology
K1 Cognitive psychology
K1 Memory
K1 Memory storage
K1 Sequence effect
K1 Primacy effect
K1 Recency effect
K1 Economics
K1 Economic disciplines
K1 Labor economics
K1 Employment
K1 Occupations
K1 Service industry employees
K1 Sales personnel
K1 Business management
K1 Sales management
K1 Sales
K1 Personal selling
K1 Business technology
K1 Office equipment
K1 Copying machines
JF The Journal of Personal Selling and Sales Management
VO 27
IS 3
SP 259
OP 276
LK http://dx.doi.org/https://www.jstor.org/stable/40472123
DO https://www.jstor.org/stable/40472123
SF ELIB - SuUB Bremen

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