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Les styles cognitifs des consommateurs:
PINSON, CHRISTIAN
;
MALHOTRA, NARESH K.
;
JAIN, ARUN K.
Recherche et Applications en Marketing. 3 (1988) 1 - p. 53-73 , 1988
Link:
https://www.jstor.org/stable/40588695
RT Journal T1 <Title>Les styles cognitifs des consommateurs</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-40588695&Exemplar=1&LAN=DE A1 PINSON, CHRISTIAN A1 MALHOTRA, NARESH K. A1 JAIN, ARUN K. PB Presses Universitaires de France YR 1988 SN 0767-3701 JF Recherche et Applications en Marketing VO 3 IS 1 SP 53 OP 73 LK http://dx.doi.org/https://www.jstor.org/stable/40588695 DO https://www.jstor.org/stable/40588695 SF ELIB - SuUB Bremen
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