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L'impact des réactions affectives induites par les messages..:
Derbaix, Christian M.
Recherche et Applications en Marketing. 10 (1995) 2 - p. 3-30 , 1995
Link:
https://www.jstor.org/stable/40588995
RT Journal T1 <Title>L'impact des réactions affectives induites par les messages publicitaires : une analyse tenant compte de l'implication</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-40588995&Exemplar=1&LAN=DE A1 Derbaix, Christian M. PB Presses Universitaires de Grenoble YR 1995 SN 0767-3701 JF Recherche et Applications en Marketing VO 10 IS 2 SP 3 OP 30 LK http://dx.doi.org/https://www.jstor.org/stable/40588995 DO https://www.jstor.org/stable/40588995 SF ELIB - SuUB Bremen
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