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1 Ergebnisse
1
Customer Lifetime Value, Customer Profitability, and the Tr..:
Pfeifer, Phillip E.
;
Haskins, Mark E.
;
Conroy, Robert M.
Journal of Managerial Issues. 17 (2005) 1 - p. 11-25 , 2005
Link:
https://www.jstor.org/stable/40604472
RT Journal T1
Customer Lifetime Value, Customer Profitability, and the Treatment of Acquisition Spending
UL https://suche.suub.uni-bremen.de/peid=jstor-40604472&Exemplar=1&LAN=DE A1 Pfeifer, Phillip E. A1 Haskins, Mark E. A1 Conroy, Robert M. PB Pittsburg State University YR 2005 SN 1045-3695 K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Business K1 Business economics K1 Corporate finance K1 Cash flow K1 Economics K1 Economic research K1 Economic analysis K1 Economic value K1 Present value K1 Accountancy K1 Financial accounting K1 Business expenses K1 Variable costs K1 Acquisition costs K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Religion K1 Spiritual belief systems K1 Jainism K1 Accounting methods K1 Responsibility accounting K1 Microeconomics K1 Economic costs and benefits K1 Economic costs K1 Cost allocation K1 Net present value K1 Macroeconomics K1 Money K1 Cash JF Journal of Managerial Issues VO 17 IS 1 SP 11 OP 25 LK http://dx.doi.org/https://www.jstor.org/stable/40604472 DO https://www.jstor.org/stable/40604472 SF ELIB - SuUB Bremen
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