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Decomposing the effects of organizational memory on marketi..:
Neill, Stern
Marketing Letters. 21 (2010) 2 - p. 135-147 , 2010
Link:
https://www.jstor.org/stable/40604726
RT Journal T1
Decomposing the effects of organizational memory on marketing implementation
UL https://suche.suub.uni-bremen.de/peid=jstor-40604726&Exemplar=1&LAN=DE A1 Neill, Stern PB Springer Science + Business Media YR 2010 SN 0923-0645 SN 1573-059X K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Economics K1 Economic research K1 Economic analysis K1 Market analysis K1 Market orientation K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Memory K1 Physical sciences K1 Physics K1 Mechanics K1 Fluid mechanics K1 Fluid dynamics K1 Turbulence K1 Philosophy K1 Logic K1 Paradoxes K1 Business engineering K1 Corporate planning K1 Corporate strategies K1 Marketing strategies K1 Economic disciplines K1 Financial economics K1 Financial markets K1 Market mechanisms K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising K1 Green marketing K1 Advertising research JF Marketing Letters VO 21 IS 2 SP 135 OP 147 LK http://dx.doi.org/https://www.jstor.org/stable/40604726 DO https://www.jstor.org/stable/40604726 SF ELIB - SuUB Bremen
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