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1 Ergebnisse
1
Cognitive and Emotional Processes in Individuals and Commer..:
Lee, Jung-Gyo
;
Thorson, Esther
Journal of Business and Psychology. 24 (2009) 1 - p. 105-115 , 2009
Link:
https://www.jstor.org/stable/40605719
RT Journal T1
Cognitive and Emotional Processes in Individuals and Commercial Web sites
UL https://suche.suub.uni-bremen.de/peid=jstor-40605719&Exemplar=1&LAN=DE A1 Lee, Jung-Gyo A1 Thorson, Esther PB Springer Science + Business Media, Inc. YR 2009 SN 0889-3268 SN 1573-353X K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Memory K1 Memory recall K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Personality psychology K1 Personality K1 Personality traits K1 Need for cognition K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Audiences K1 Television viewers K1 Advertising campaigns K1 Commercials K1 Television commercials K1 Mass communication K1 Mass media K1 Broadcast media K1 Television K1 Television programs K1 Emotion K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial analysis K1 Advertising to sales ratios K1 Mental stimulation JF Journal of Business and Psychology VO 24 IS 1 SP 105 OP 115 LK http://dx.doi.org/https://www.jstor.org/stable/40605719 DO https://www.jstor.org/stable/40605719 SF ELIB - SuUB Bremen
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