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1 Ergebnisse
1
Optimal Internet Media Selection:
Danaher, Peter J.
;
Lee, Janghyuk
;
Kerbache, Laoucine
Marketing Science. 29 (2010) 2 - p. 336-347 , 2010
Link:
https://www.jstor.org/stable/40608136
RT Journal T1
Optimal Internet Media Selection
UL https://suche.suub.uni-bremen.de/peid=jstor-40608136&Exemplar=1&LAN=DE A1 Danaher, Peter J. A1 Lee, Janghyuk A1 Kerbache, Laoucine PB Institute for Operations Research and the Management Sciences (INFORMS) YR 2010 SN 0732-2399 SN 1526-548X K1 Applied sciences K1 Technology K1 Communications technology K1 Communication systems K1 Digital communication systems K1 Internet K1 World Wide Web K1 Websites K1 Social sciences K1 Communications K1 Advertising K1 Advertising media K1 Sponsored search K1 Advertising campaigns K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Accountancy K1 Financial accounting K1 Business expenses K1 Fixed costs K1 Computer science K1 Computer engineering K1 Computer software K1 Software applications K1 Search engines K1 Business economics K1 Commercial production K1 Production resources K1 Resource management K1 Time management K1 Scheduling K1 Political science K1 Politics K1 Political processes K1 Political campaigns JF Marketing Science VO 29 IS 2 SP 336 OP 347 LK http://dx.doi.org/https://www.jstor.org/stable/40608136 DO https://www.jstor.org/stable/40608136 SF ELIB - SuUB Bremen
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