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A Viral Branching Model for Predicting the Spread of Electr..:
van der Lans, Ralf
;
van Bruggen, Gerrit
;
Eliashberg, Jehoshua
.
Marketing Science. 29 (2010) 2 - p. 348-365 , 2010
Link:
https://www.jstor.org/stable/40608137
RT Journal T1
A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
UL https://suche.suub.uni-bremen.de/peid=jstor-40608137&Exemplar=1&LAN=DE A1 van der Lans, Ralf A1 van Bruggen, Gerrit A1 Eliashberg, Jehoshua A1 Wierenga, Berend PB Institute for Operations Research and the Management Sciences (INFORMS) YR 2010 SN 0732-2399 SN 1526-548X K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Political science K1 Politics K1 Political processes K1 Political campaigns K1 Biological sciences K1 Biology K1 Developmental biology K1 Growth and development K1 Biological development K1 Plant development K1 Seeding K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Marketing strategies K1 Viral marketing K1 Applied sciences K1 Research methods K1 Modeling K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Statistical models K1 Parametric models K1 Computer mediated communications K1 Email K1 Technology K1 Communications technology K1 Communication systems K1 Digital communication systems K1 Internet K1 World Wide Web K1 Websites K1 Analytics K1 Predictive analytics K1 Analytical forecasting K1 Forecasting models JF Marketing Science VO 29 IS 2 SP 348 OP 365 LK http://dx.doi.org/https://www.jstor.org/stable/40608137 DO https://www.jstor.org/stable/40608137 SF ELIB - SuUB Bremen
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