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1 Ergebnisse
1
Behavioral research and empirical modeling of marketing cha..:
Meyer, Robert J.
;
Vosgerau, Joachim
;
Singh, Vishal
...
Marketing Letters. 21 (2010) 3 - p. 301-315 , 2010
Link:
https://www.jstor.org/stable/40959648
RT Journal T1
Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research
UL https://suche.suub.uni-bremen.de/peid=jstor-40959648&Exemplar=1&LAN=DE A1 Meyer, Robert J. A1 Vosgerau, Joachim A1 Singh, Vishal A1 Urbany, Joel E. A1 Zauberman, Gal A1 Norton, Michael I. A1 Cui, Tony H. A1 Ratchford, Brian T. A1 Acquisti, Alessandro A1 Bell, David R. A1 Kahn, Barbara E. PB Springer Science + Business Media YR 2010 SN 0923-0645 SN 1573-059X K1 Mathematics K1 Applied mathematics K1 Game theory K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Business operations K1 Commerce K1 Product distribution K1 Distribution channels K1 Applied sciences K1 Research methods K1 Modeling K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Economics K1 Economic disciplines K1 Applied economics K1 Economic modeling K1 Economic models K1 Behavioral economics K1 Consumer behavior K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising K1 Macroeconomics K1 Aggregate economy K1 Supply and demand K1 Supply K1 Supply chain management K1 Channel coordination K1 Consumer economics K1 Consumer advocacy K1 Consumer information JF Marketing Letters VO 21 IS 3 SP 301 OP 315 LK http://dx.doi.org/https://www.jstor.org/stable/40959648 DO https://www.jstor.org/stable/40959648 SF ELIB - SuUB Bremen
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