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1
Emotional Brand Attachment and Brand Personality: The Relat..:
Malär, Lucia
;
Krohmer, Harley
;
Hoyer, Wayne D.
.
Journal of Marketing. 75 (2011) 4 - p. 35-52 , 2011
Link:
https://www.jstor.org/stable/41228607
RT Journal T1
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
UL https://suche.suub.uni-bremen.de/peid=jstor-41228607&Exemplar=1&LAN=DE A1 Malär, Lucia A1 Krohmer, Harley A1 Hoyer, Wayne D. A1 Nyffenegger, Bettina PB American Marketing Association YR 2011 SN 0022-2429 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Emotion K1 Emotional attachments K1 Personality psychology K1 Personality K1 Self K1 Self concept K1 Self esteem K1 Self consciousness K1 Anthropology K1 Ethnology K1 Ethnography K1 Asian studies K1 Asian history K1 Western Asian history K1 Sumer K1 Applied psychology K1 Consumer psychology K1 Consumer motivation K1 Social psychology JF Journal of Marketing VO 75 IS 4 SP 35 OP 52 LK http://dx.doi.org/https://www.jstor.org/stable/41228607 DO https://www.jstor.org/stable/41228607 SF ELIB - SuUB Bremen
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