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1 Ergebnisse
1
Stock Market Reaction to Unexpected Growth in Marketing Exp..:
Kim, MinChung
;
McAlister, Leigh M.
Journal of Marketing. 75 (2011) 4 - p. 68-85 , 2011
Link:
https://www.jstor.org/stable/41228609
RT Journal T1
Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising
UL https://suche.suub.uni-bremen.de/peid=jstor-41228609&Exemplar=1&LAN=DE A1 Kim, MinChung A1 McAlister, Leigh M. PB American Marketing Association YR 2011 SN 0022-2429 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Accountancy K1 Financial accounting K1 Business expenses K1 Business expenditures K1 Advertising expenditures K1 Business management K1 Sales management K1 Sales growth K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial instruments K1 Financial securities K1 Capital stocks K1 Stock transactions K1 Stock sales K1 Growth stocks K1 Business operations K1 Commerce K1 Financial transactions K1 Spending K1 Financial markets K1 Stock markets K1 Mathematics K1 Applied mathematics K1 Analytics K1 Predictive analytics K1 Analytical forecasting K1 Financial analysis K1 Advertising to sales ratios K1 Business revenue K1 Business earnings K1 Earnings forecasting JF Journal of Marketing VO 75 IS 4 SP 68 OP 85 LK http://dx.doi.org/https://www.jstor.org/stable/41228609 DO https://www.jstor.org/stable/41228609 SF ELIB - SuUB Bremen
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