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1 Ergebnisse
1
Sophistication in Research in Marketing:
Lehmann, Donald R.
;
McAlister, Leigh
;
Staelin, Richard
Journal of Marketing. 75 (2011) 4 - p. 155-165 , 2011
Link:
https://www.jstor.org/stable/41228617
RT Journal T1
Sophistication in Research in Marketing
UL https://suche.suub.uni-bremen.de/peid=jstor-41228617&Exemplar=1&LAN=DE A1 Lehmann, Donald R. A1 McAlister, Leigh A1 Staelin, Richard PB American Marketing Association YR 2011 SN 0022-2429 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Industry K1 Industrial sectors K1 Knowledge industries K1 Publishing industry K1 Educational publishing K1 Scholarly publishing K1 Applied sciences K1 Research methods K1 Arts K1 Literature K1 Literary genres K1 Nonfiction K1 Research papers K1 Communications media K1 Print media K1 Serial publications K1 Periodicals K1 Academic journals K1 Economics K1 Economic disciplines K1 Labor economics K1 Employment K1 Occupations K1 Artists K1 Writers K1 Authors K1 Human resources K1 Staffing K1 Hiring K1 Mathematics K1 Mathematical analysis K1 Complex analysis JF Journal of Marketing VO 75 IS 4 SP 155 OP 165 LK http://dx.doi.org/https://www.jstor.org/stable/41228617 DO https://www.jstor.org/stable/41228617 SF ELIB - SuUB Bremen
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