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1
PACKAGING AS BRAND COMMUNICATION: EFFECTS OF PRODUCT PICTUR..:
Underwood, Robert L.
;
Klein, Noreen M.
Journal of Marketing Theory and Practice. 10 (2002) 4 - p. 58-68 , 2002
Link:
https://www.jstor.org/stable/41304282
RT Journal T1
PACKAGING AS BRAND COMMUNICATION: EFFECTS OF PRODUCT PICTURES ON CONSUMER RESPONSES TO THE PACKAGE AND BRAND
UL https://suche.suub.uni-bremen.de/peid=jstor-41304282&Exemplar=1&LAN=DE A1 Underwood, Robert L. A1 Klein, Noreen M. PB Association of Marketing Theory and Practice YR 2002 SN 1069-6679 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Applied sciences K1 Technology K1 Packaging K1 House brands K1 National brands K1 Arts K1 Applied arts K1 Design K1 Design engineering K1 Design evaluation K1 Social sciences K1 Communications K1 Nonverbal communication K1 Pictorial representation K1 Business information K1 Consumer research K1 Advertising K1 Advertising research K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Cognitive models JF Journal of Marketing Theory and Practice VO 10 IS 4 SP 58 OP 68 LK http://dx.doi.org/https://www.jstor.org/stable/41304282 DO https://www.jstor.org/stable/41304282 SF ELIB - SuUB Bremen
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