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1 Ergebnisse
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A Cross-National Investigation into the Marketing Departmen..:
Verhoef, Peter C.
;
Leeflang, Peter S.H.
;
Reiner, Jochen
...
Journal of International Marketing. 19 (2011) 3 - p. 59-86 , 2011
Link:
https://www.jstor.org/stable/41304402
RT Journal T1
A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations
UL https://suche.suub.uni-bremen.de/peid=jstor-41304402&Exemplar=1&LAN=DE A1 Verhoef, Peter C. A1 Leeflang, Peter S.H. A1 Reiner, Jochen A1 Natter, Martin A1 Baker, William A1 Grinstein, Amir A1 Gustafsson, Anders A1 Morrison, Pamela A1 Saunders, John PB American Marketing Association YR 2011 SN 1069-031X SN 1547-7215 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Business engineering K1 Business innovation K1 Business structures K1 Marketing management K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Labor economics K1 Employment K1 Occupations K1 Businesspeople K1 Business executives K1 Chief executive officers K1 Business management K1 Management decisions K1 Mathematics K1 Pure mathematics K1 Algebra K1 Coefficients K1 Political science K1 Politics K1 Political processes K1 Political integration JF Journal of International Marketing VO 19 IS 3 SP 59 OP 86 LK http://dx.doi.org/https://www.jstor.org/stable/41304402 DO https://www.jstor.org/stable/41304402 SF ELIB - SuUB Bremen
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