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Don't Believe the Hype: Local Media Slant, Local Advertisin..:
GURUN, UMIT G.
;
BUTLER, ALEXANDER W.
The Journal of Finance. 67 (2012) 2 - p. 561-597 , 2012
Link:
https://www.jstor.org/stable/41419705
RT Journal T1
Don't Believe the Hype: Local Media Slant, Local Advertising, and Firm Value
UL https://suche.suub.uni-bremen.de/peid=jstor-41419705&Exemplar=1&LAN=DE A1 GURUN, UMIT G. A1 BUTLER, ALEXANDER W. PB Wiley Subscription Services YR 2012 SN 0022-1082 SN 1540-6261 K1 Social sciences K1 Communications K1 Advertising K1 Advertising media K1 Advertising campaigns K1 Local advertising K1 Mass communication K1 Mass media K1 News media K1 Newspapers K1 Business K1 Accountancy K1 Financial accounting K1 Business expenses K1 Business expenditures K1 Advertising expenditures K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial investments K1 Investors K1 Journalism K1 Business structures K1 Financial portfolios K1 Financial documents K1 Financial statements K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Statistical results K1 Statistical properties K1 Statistical significance JF The Journal of Finance VO 67 IS 2 SP 561 OP 597 LK http://dx.doi.org/https://www.jstor.org/stable/41419705 DO https://www.jstor.org/stable/41419705 SF ELIB - SuUB Bremen
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