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1 Ergebnisse
1
Evaluating Promotional Activities in an Online Two-Sided Ma..:
Albuquerque, Paulo
;
Pavlidis, Polykarpos
;
Chatow, Udi
..
Marketing Science. 31 (2012) 3 - p. 406-432 , 2012
Link:
https://www.jstor.org/stable/41488285
RT Journal T1
Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
UL https://suche.suub.uni-bremen.de/peid=jstor-41488285&Exemplar=1&LAN=DE A1 Albuquerque, Paulo A1 Pavlidis, Polykarpos A1 Chatow, Udi A1 Chen, Kay-Yut A1 Jamal, Zainab PB Institute for Operations Research and the Management Sciences (INFORMS) YR 2012 SN 0732-2399 SN 1526-548X K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Applied sciences K1 Technology K1 Communications technology K1 Communication systems K1 Digital communication systems K1 Internet K1 World Wide Web K1 Websites K1 Mathematics K1 Applied mathematics K1 Information theory K1 Information content K1 User generated content K1 Social sciences K1 Communications K1 Communications media K1 Print media K1 Serial publications K1 Periodicals K1 Magazines K1 Computer science K1 Computer engineering K1 Computer software K1 Software applications K1 Search engines K1 Information science K1 Data products K1 Datasets K1 Business operations K1 Commerce K1 Purchasing K1 Pricing K1 Prices K1 Market prices K1 Economics K1 Economic research K1 Economic analysis K1 Economic value K1 Valuation K1 Network effects K1 Public relations JF Marketing Science VO 31 IS 3 SP 406 OP 432 LK http://dx.doi.org/https://www.jstor.org/stable/41488285 DO https://www.jstor.org/stable/41488285 SF ELIB - SuUB Bremen
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