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1 Ergebnisse
1
Measuring the Informative and Persuasive Roles of Detailing..:
Ching, Andrew T.
;
Ishihara, Masakazu
Management Science. 58 (2012) 7 - p. 1374-1387 , 2012
Link:
https://www.jstor.org/stable/41499562
RT Journal T1
Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions
UL https://suche.suub.uni-bremen.de/peid=jstor-41499562&Exemplar=1&LAN=DE A1 Ching, Andrew T. A1 Ishihara, Masakazu PB Institute for Operations Research and the Management Sciences YR 2012 SN 0025-1909 SN 1526-5501 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Economics K1 Economic disciplines K1 Labor economics K1 Employment K1 Occupations K1 Medical personnel K1 Physicians K1 Mathematics K1 Applied mathematics K1 Management science K1 Health sciences K1 Medical sciences K1 Pharmaceutics K1 Pharmaceutical preparations K1 Medications K1 Prescription drugs K1 Brand name drugs K1 Macroeconomics K1 Aggregate economy K1 Market economics K1 Market share K1 Industry K1 Industrial sectors K1 Manufacturing industries K1 Chemicals industries K1 Pharmaceutical industry K1 Diuretics K1 Biological sciences K1 Biochemistry K1 Enzymology K1 Enzyme inhibitors K1 Protease inhibitors K1 Angiotensin converting enzyme inhibitors JF Management Science VO 58 IS 7 SP 1374 OP 1387 LK http://dx.doi.org/https://www.jstor.org/stable/41499562 DO https://www.jstor.org/stable/41499562 SF ELIB - SuUB Bremen
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