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A Latent Instrumental Variables Approach to Modeling Keywor..:
RUTZ, OLIVER J.
;
BUCKLIN, RANDOLPH E.
;
SONNIER, GARRETT P.
Journal of Marketing Research. 49 (2012) 3 - p. 306-319 , 2012
Link:
https://www.jstor.org/stable/41714427
RT Journal T1
A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising
UL https://suche.suub.uni-bremen.de/peid=jstor-41714427&Exemplar=1&LAN=DE A1 RUTZ, OLIVER J. A1 BUCKLIN, RANDOLPH E. A1 SONNIER, GARRETT P. PB American Marketing Association YR 2012 SN 0022-2437 K1 Linguistics K1 Language K1 Lexicology K1 Terminology K1 Controlled vocabularies K1 Subject terms K1 Keywords K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial instruments K1 Financial securities K1 Capital stocks K1 Stock transactions K1 Stock conversion K1 Stock conversion ratios K1 Social sciences K1 Communications K1 Advertising K1 Advertising media K1 Sponsored search K1 Applied sciences K1 Computer science K1 Computer engineering K1 Computer software K1 Software applications K1 Search engines K1 Financial markets K1 Market mechanisms K1 Auctions K1 Advertising campaigns K1 Information science K1 Information search and retrieval K1 Information search K1 Information search behavior K1 Keyword searching K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Inferential statistics K1 Statistical estimation K1 Estimation methods K1 Instrumental variables estimation K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Mathematical expressions K1 Equations K1 Simultaneous equations JF Journal of Marketing Research VO 49 IS 3 SP 306 OP 319 LK http://dx.doi.org/https://www.jstor.org/stable/41714427 DO https://www.jstor.org/stable/41714427 SF ELIB - SuUB Bremen
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