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Dynamic Effectiveness of Advertising and Word of Mouth in S..:
BRUCE, NORRIS I.
;
FOUTZ, NATASHA ZHANG
;
KOLSARICI, CEREN
Journal of Marketing Research. 49 (2012) 4 - p. 469-486 , 2012
Link:
https://www.jstor.org/stable/41714441
RT Journal T1
Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products
UL https://suche.suub.uni-bremen.de/peid=jstor-41714441&Exemplar=1&LAN=DE A1 BRUCE, NORRIS I. A1 FOUTZ, NATASHA ZHANG A1 KOLSARICI, CEREN PB American Marketing Association YR 2012 SN 0022-2437 K1 Social sciences K1 Communications K1 Advertising K1 Advertising media K1 Word of mouth advertising K1 Behavioral sciences K1 Anthropology K1 Applied anthropology K1 Cultural anthropology K1 Cultural studies K1 Film studies K1 Movies K1 Arts K1 Performing arts K1 Theater K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Industry K1 Industrial sectors K1 Cultural industries K1 Entertainment industries K1 Motion picture industry K1 Art theory K1 Art criticism K1 Film criticism K1 Accountancy K1 Financial accounting K1 Budgeting K1 Budget allocation K1 Financial budgets K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer spending K1 Advertising research JF Journal of Marketing Research VO 49 IS 4 SP 469 OP 486 LK http://dx.doi.org/https://www.jstor.org/stable/41714441 DO https://www.jstor.org/stable/41714441 SF ELIB - SuUB Bremen
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